WORKSHOP: Tales of Product Greenwashing – and More

Will you be at Sydney Build on May 2nd at the ICC? We invite you to come to this workshop at 1.00pm. Learn about greenwashing and how to avoid it!

Using the term 'Environmentally or Eco-friendly' in marketing of products and materials for construction does not cut it anymore – and this accountability extends to marketing building projects as well.

Tales of Product Greenwashing - and More will be a workshop led by David Baggs, CEO and Technical Director of Global GreenTag International at Sydney Build on May 2nd. The session provides for architecture and design firms, construction companies and product manufacturers an informative and pragmatic introduction to greenwashing.

The workshop will be held at the ARCHITECTURE & DESIGN WORKSHOPS and covers:

🌳 What is 'greenwashing'? What does it look like, and questioning if you are doing it? Although you probably don't know it.

🌳Why it is important to address greenwashing; viewing a case study of how it confuses the market and causes negative impacts.

🌳What to look for and what to question to avoid being deceived by marketing greenwash in product marketing assets – looking at language used and context.

🌳Comparative examples – marketing sustainable product claims responsibly vs dubious claim examples.

🌳 The key guidelines to follow provided by the ACCC.

Please share this invite with your teams

Register with Sydney Build for Greenwashing Workshop

Also, Hear from the Leaders Driving Change Across Sydney's Green Star Buildings

We hope you can also attend this event at Sydney Build- on the same day!

David Baggs will be a panelist at 10.00 am on the Sustainability Stage, which discusses leaders driving change across Sydney's Green Star buildings.

Other speakers on the panel are:

• Hannah Morton, Associate Director - Cundall,
• Eltham Monavari, Head of Green Star Strategic Delivery - Green Building Council of Australia
• Joseph Caparotta, Sustainable Buildings Lead - Webuild
• Carmel Reyes, Climate Action and Sustainability - Manager of Applied Arts and Sciences

Register with Sydney Build for Green Star Panel Discussion